STONE

New York

I’m working on a brand solely dedicated to making new headwear. 05M05!5 is a hat brand that challenges basic concepts of headwear and repurposes them into something unique.

As some one who’s passionate about hats, I thought it would be cool to introduce new concepts that haven’t been explored before. With that being said, I’m very stoked to be working on this ambitious project and hope 05M05!5 can further push the boundaries of headwear with creative hat designs.

Hey everyone, my name is Stone Reynolds!

Rambler Studios · Stone's Story

STYLE
Eccentric, colorful, unique

3 WORDS THAT DESCRIBE YOU
Creative, passionate, determined

REASON TO JOIN
I want to learn more about designing and building a brand

LINKS
https://stonereynoldsportfolio.weebly.com/

Artists & Fleas Williamsburg Market (2024)

BRAND DESIGN

05M05!5 (Pronounced osmosis)

Step into the new - 05M05!5 derives from the word Osmosis
Definition: when molecules move from a lower concentrated area to a higher concentrated area

05M05!5 is a brand that transcends people to a different realm and gives them a new identity in the process.

05M05!5 is solely a hat brand but may branch into clothing
05M05!5 isn’t limited to color or style of headwear (real experimental)

Ethos - 05M05!5 is a brand that transforms what’s usually conceived as normal into something entirely new and unique.
When a customer wears my hats, they evolve into a being they never once considered or knew existed within themselves.

“Establishes a new generation, or dare I say, species of people”