With over a decade of personal projects behind him, Jeroen has shaped a design identity that’s unapologetically bold. His looks reflect his vibrant personality—fearless, energetic, and impossible to ignore.

The ‘House of Joule’‍ brand and label pushes even further: pieces built for celebration, crafted from striking materials, and designed to inspire others to show up as their most authentic, expressive selves. This video breaks down the vision behind it.